SRF design

We’re a design & branding studio, with a client base rooted in the cosmetics industry.
The business of design has changed since I first sat at a drawing table. The tools and the physical process of design are immeasureably, almost inconceivably different. But the mental exercise of design, the primal emotion required to produce an exceptional design hasn’t changed.
The passion I have for my craft hasn’t waned . Everything that comes out of SRF design is a product of that passion, carrying with it a bit of my heart, soul & mind. It represents my ideals, as well as my client’s.
Design is more than putting a pretty face on a product. Design reveals a brand’s soul. What it looks, sounds & feels like gives consumers their first impression of your brand. If that impression isn’t correct, you’ve lost them
A product may be the exceptional, but if it doesn’t attract a consumer, no one will know. If no one feels compelled to approach a product, no matter it’s brilliance, it will fail. The point of design, simply put, is to encourage one to look closer.
That’s our ultimate goal. To get people to notice and interact with a brand, to have them discover its brilliance, making it, and you, a rousing success.